Solutions
Building a Winning Bueprint
Blueprint Strategy Group, Inc is a digital product and experience consultancy firm. Much more than consultants, we’re allies on your digital journey. We prepare you for the opportunities at hand and the bigger ones down the road. Bridging strategy to execution to all the operational pieces, we generate momentum through planning and action that accelerate your company as a whole, thoughtfully crafted to deliver on every level.
Our focus is on digital strategies that are driven by data and analytics centering on digital discovery, journeys and experience, and digital identities to immerse your customers and consumers into a seamless digital to real-world experience. We work with you to enable the power of digital technologies in your business.
Blueprint Digital Lab
Partnering to Design and Deliver Impactful Digital Solutions
Business and Product Strategy
Investing in a plan for Growth, Revenue, and Profits
Leverage BSG’s business and product strategy team to kickstart product thinking at your organization. We work together to outline the path to meeting your vision, and define the best product ideas to achieve your business goals to reach product-market fit with the outcomes and returns that matter to your bottom line.
Services:
- Small Business Digital Consulting
- Business Strategy Builder
- Product Strategy Builder
- Product-led for Revenue and Growth
- Product-Market Fit Analysis
- Business Model Generator
- Value Creation Modeling
- Complete Product Experience Design
Product Portfolio Management
Investing in Value
Product portfolio management refers to the discipline and practice of managing an organization’s entire product and services portfolio and investing in profitable areas. We work with businesses to better allocate resources for optimal ROI, identifying areas of improvement, and keeping the products aligned with the organization’s broader strategy.
Services:
- New and Existing Product Portfolio Management
- Product Portfolio Analysis
Product Development and Product Management Operations (ProdOps)
From Concept to Commercialization
Product development is the end-to-end process of driving an idea from concept to commercialization and beyond in its lifecycle. In collaboration with your business leaders and stakeholders, we work together to efficiently commercialize new products or services that solve the problems and meet the needs of your market, or revisit existing offerings that require a revisiting for enhanced positioning.
Product Management Operations, also known as Product Ops, refers to the overall management and support of processes, frameworks and playbooks supporting the product and business teams to efficiently deliver products and services to market. This support includes enhancing the communication programs within the company, formalizing and standardizing planning, and improving the day-to-day practices of product management functions with product, engineering and customer experience success in the center of it. We work with businesses to accelerate their product operations to a desired state.
Services:
- Product Development
- Product Operations (ProdOps)
- Design Thinking and Innovation
- User experience (UX) design
Digital Marketing
Connect and Convert
A digital marketing strategy is a set of planned, strategic and tactical actions to acquire and retain the attention of your addressable market and convert prospective customers into paying customers that become loyal to your company, products and services.
Digital marketing is a key driver for businesses to achieve their goals and objectives. BSG works with your business to design a marketing plan that is customized to you and the dynamics of your industry, market, company and customer base, and we do not believe in a one-size-fits-all approach. We work together with your business to implement and activate a marketing strategy to connect and convert with the most suitable and scalable online channels to increase revenue and better engage and improve relationships with your audience.
Services:
- Digital Marketing Strategy Builder
- Digital Marketing Assessment Tool