About Us - Blueprint Strategy Group, Inc

Who We Are and What We Do

Blueprint Strategy Group, Inc. (BSG) is a digital consulting firm that partners with businesses to conceptualize, design, build and position their digital products and services to scale and succeed in existing or new markets in the digital economy.

Leveraging Agile processes and methodologies for product development, we work with businesses to maximize their core competencies and uncover their market’s unmet needs to create innovative, value-driven, disruptive and differentiated offerings and experiences around their business models through strategic planning and execution.

Blueprint Digital Labs

How We Work

With any strategy, we first answer the question, “What business problems are you trying to solve?” We assess your current state and identify any gaps to your ideal future state through the lens of the People, Process, and Technology structure and leverage organizational and market research to gain alignment on a shared vision for your opportunities and priorities. We then craft a customized and measurable plan for transformation focused on your targeted business and product outcomes.

BSG developed a consulting methodology that is designed to position businesses to prioritize and solve the problems that capture and deliver the most value, create scalable market opportunities, jump start digital transformation, and set a clear and measurable path to disruptive growth and profitability.

Our 7-step framework is a fundamental method to structure a consulting project that begins with establishing a partnership and relationship through evaluating and acting on the results of the output of our work. The implementation of solutions is iterative and remains transparent for our clients to be informed and updated at each stage of the process.

Our Blueprint Guiding Principles

How We Guide Our Decisions

BSG’s Guiding Principle 1: People, Process and Technology

Having the right motivated, diversified and purpose-driven people in place working within with a clear understanding of the vision, purpose and NorthStar, sound direction and leadership, tools, and unambiguous outcomes, is essential for the People, Process and Technology trifecta to deliver results. Measurable results that consistently improves the bottom line.

Our group of Consultants work under high ethical standards and are guided by personal and professional integrity as we strive to deliver on the work that we have agreed to deliver upon. Our clients and partners are our focus, with results and exceeding expectations being our everyday passion and objective. We actively prioritize executing on visions, strategies and tasks that we undertake with success being our most important metric.

BSG’s Guiding Principle 2: Create Meaningful and Collaborative Partnerships

Our engagements begin with establishing trust and setting the tone for a productive and impactful partnership centered around our client’s goals and objectives. This is primarily done by intently listening to our client’s needs, challenges, the impact that they are working to make in their business and industry, and by effectively communicating our process, ways of working and meeting up to the expectations that we set driven by personal and professional standards.

The collective strength of experience and ideas, combined with our belief in shared accountability is what ultimately drives success—for ourselves and our clients. We invest our time and energy in building valuable partnerships that have positive impacts well beyond our engagement agreement. We take pride in investing time and energy in our projects, partnerships, collaborations and the lasting impact of our work.

BSG’s Guiding Principle 3: Be Bold and Make Innovation a Mindset

To quote the great Frankie Valli from the timeless and iconic movie “Grease”- ”…conventionality belongs to yesterday…”

We must be relentlessly committed to challenging conventional ways of solving problems that deliver and capture value in our business’s ecosystems. Considering the speed of technology, digital transformation, as well the changing needs, demands and behaviors of our customers, we are challenged to work in ever-changing landscapes where targets are constantly moving. It is imperative that we proactively stay informed on the dynamics of our industries so that we can constantly respond with calculated and forward-thinking actions.

An innovative mindset is passionate about the future, stays ready to spot opportunities, discover unmet needs, and frame problems to creatively conceptualize solutions to those problems. This is done through the designing and implementation of an actionable innovation strategy that pushes boundaries and challenges teams and businesses to be bold in their openness to deeply understand and act upon opportunities.

The innovation strategy must be organized, consistent, process-driven, scalable and invested in by an organization to drive targeted results and outcomes. Innovation is a mindset that requires investment. Let’s work together to maximize your returns on investing in innovation!

The BSG Digital Innovation Team

Who Makes it Happen

Michael is an innovative, value-centric, outcome-driven and entrepreneurial business strategist, digital product leader, thinker, and problem solver with Digital DNA leveraging 15+ years of product and business strategy experience.

A proven and passionate digital experience designer specializing in the ideation, development, launch and scaling of digital products for organizations in multiple industries utilizing various business models as well as building and implementing product management operational models to continuously capture and deliver value.

Michael earned a Bachelor of Science in Organizational Management from the University of La Verne and a Master of Business Administration from the New York Institute of Technology. He also has certifications in various business and product strategy programs from Northwestern-Kellogg, Rutgers University and Blue Ocean to name a few. In addition, Michael earned certifications from Scrum Alliance as a Certified Scrum Product Owner and ScrumMaster, CSPO, CPIP, CSM and is a Certified Product Innovation Professional from Spark Engine.

When he is not working at his craft and sharpening his business and technical acumen, Michael enjoys fitness, hanging with his dogs and cats, watching documentaries, and spending time with his beloved family.

emichael.rosales@theblueprintstrategy.com

Elliot is a Logistic Support Specialist with over a decade of experience in process and operational analysis, and logistical improvement strategy implementation. He is also well-versed in product design- from user research and user-centered design thinking through delivering cutting-edge UIs and user experiences.

A strong collaborative leader with a military background, Elliot leverages his experience to lead diverse teams to deliver critical and complex projects in fast-paced and ever-changing environments. Elliot has earned his AS in Electrical Engineering and is pursuing his Bachelor’s degree in Industrial/Organizational Psychology at CCNY.

Elliot is an avid athlete with hobbies and activities that include sports, working out and enjoying the outdoors. His life experiences have produced a dynamic, energetic and well-rounded individual with unique perspectives on and off the boardroom floor.

elliot.ruiz@theblueprintstrategy.com