Our Digital Economy in a Connected World
In today’s fast-paced digital economy, businesses need to build and deliver innovative, scalable, and differentiated products and services with value propositions that continuously achieve product-market fit to capture and maintain the attention, hearts, minds and wallets of their customers.
Product-market fit is best defined as being reached when a business effectively and profitably solves significant market problems better than its competitors.
Reaching product-market fit is an organization-wide daily investment in the People, Process and Technology that drive the delivery of digital solutions in a digital economy that connects ecosystems at a global scale. The world is at our reach.
Achieving
Product-Market Fit
Blueprint Strategy Group, Inc (BSG) specializes in getting businesses to meet their product-market fit objectives.
We partner with businesses to design an action-oriented and outcome-driven executable business strategy that continuously captures and delivers value that leads to profitability as part of their digital initiatives.
Why Do Businesses Need a Digital Business Strategy?
A digital business strategy is a powerful tool that can be complex and difficult to execute. A sound and executable digital business strategy is an active and invested translation of your business goals and objectives into organized and measurable methods, processes, frameworks, operations, initiatives and projects, governance, and ways of working that are carried out by strategic and tactical actions.
The business strategy outlines the path to how the business will be successful, while the product strategy communicates, inspires and aligns teams to how the product will achieve success. The product strategy builds off the business strategy…and it all starts with a Blueprint.
Businesses are faced with profound challenges: Increasing competition, rapid advances of emerging technologies, product management frameworks and operations, and changes in customer demands, taste and behaviors. It takes a cross-functional and collaborative organizational approach to meet these challenges to drive change and ultimately align and implement digital strategies across the organization to achieve business objectives and meet targeted desired outcomes.
Whether your organization is far along on the digital maturity journey and transformation curve, or just beginning conceptualizing your vision and plan for the market problems that you will solve to reach product-market fit, the BSG team provides the framework and detailed plan for measurable growth and transformation to better compete in the digital economy.
We will start with the following to formulate your business and product digital strategy:
- A clear and high-level vision of your product or service and its purpose
- The problems your product or service solves better than your competitors
- Your target customers, consumers and users that you are targeting as your addressable market
- Your product or service’s value propositions that differentiate you from your competitors
- Understanding of external factors (i.e., economics, political, social, etc.,) that impact the industry that you operate or will run a business within
What is Powered by People, Process and Technology?
The People, Process and Technology framework is anchored on balance. A required dynamic and fluid balance that businesses need to embrace, operationalize, proactively practice, observe, and learn from to make informed and insightful adjustments to business and product operations.
Ultimately, these three interdependent elements are a key strategic component to digital operations to reach consistent efficiency, automated scaling, and achieve goals and outcomes.
People, Process and Technology are always in motion.
Empower People
We are all in the business of people. The people that comprise organizations, the people that we partner with, innovative output, and the people that work collaboratively to effectively frame problems worth solving and the solutions to drive the value exchange.Having the right motivated, diversified and purpose-driven people in place working within impactful cross-functional teams with a clear understanding of the vision, purpose and NorthStar, sound direction and leadership, tools, and unambiguous outcomes, is essential for the People, Process and Technology trifecta to deliver results. Measurable results that matter to the bottom line.
Activate the Process
Processes are driven by people. A series of well-oiled processes are the engines that drive business success for organizations, business units, teams, products and services and individual people. Processes are the core of outcomes as they are predictable, repeatable, measurable and ideally should include as many automated components as possible. Defining, designing and implementing impactful processes is as critical as the people that drive the process to desired output and results. Without solid, structured, and consistent processes in place, a business and its products and services won’t scale and output will be hindered.Deliver Solutions with Technology
Solutions are delivered through technology. People design the processes that enable the environment and structure for technology to continuously deliver those solutions. From providing the internal tools to improve and increase team productivity via the processes that are in place, to the very digital platforms that customers, consumers and users rely on to solve their problems and complete their jobs at hand, technology is a core component of the value system and chain.
Technology is ultimately an investment in the people and processes that drive solutions that maximize the value exchange. Having the right people at the right place, at the right time with the right technology-enabled solutions is a recipe for a business blueprint to return successful results and outcomes.
